Clik here to view.
Becca’s Top 12 Terrific Marketing Blog Posts of All Time
Sometimes, you just have to brag a little. After all, how else will everyone know all of the wonderful things you’ve done? A few of us have been writing for this blog for a couple of years now, and...
View ArticleA Picture May Be Worth a Thousand Words. Shouldn’t It Also Reinforce Your Brand?
Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. By...
View ArticleClik here to view.
The 4 Secrets to Forging a Strong Rapport With Prospects, Instantly
(Spoiler alert: It’s all about the “ask”.) Whether you sell widgets to consumers or professional services to executives and high net worth individuals, it is absolutely vital to instantly establish and...
View ArticleReach Beyond the Transaction – Use Your Bank Marketing to Build Relationship...
Relationships are the most valuable assets a bank can possess. You don’t agree? Regardless of how many financial resources your institution manages, or how superior your products and services are, none...
View ArticleDo You Have a Business Card?
Does everyone at your firm have their own business cards? They should. You get it. You recognize the power of networking. You don’t leave your house or office without your business cards because you...
View ArticleWhy Stories Will Help You Sell More Professional Services
Once upon a time, there was a CPA Firm that desperately wanted to grow. It was a good accounting firm, following the rules and regulations set forth by the regulatory agencies, providing quality client...
View ArticleClik here to view.
How An Accountant Became a Social Media Success on Twitter: @SportsTaxMan
We had the pleasure of speaking with Robert A. Raiola, CPA (a.k.a @SportsTaxMan) about his success in developing a specialization in the area of sports and entertainment. Robert is the Sports &...
View Article4 Stages Of Maturity For An Accounting Firm
I’ve been discussing the four stages of maturity with accountants at trade shows, seminars, and conferences for so long that I’m not quite sure where I originally heard about them. They’ve stuck in my...
View ArticleFour Types of Stories That Will Help You Earn More Business
The title on this blog post was originally “Four Stories That Will Help You Sell More Services”. Do accountants, attorneys, payroll providers and bankers sell services? It sounds so tawdry. Ask any of...
View ArticleWhy Do We Need Quality Marketing Content?
In my last post, I talked about what quality content is and discussed the importance of three key ingredients: helpfulness, entertainment value and emotional impact. But why is quality marketing...
View Article
